Analytics and recommendations

Metrics

Delivery, opens, unique opens, clicks, replies, bounces, complaints, unsubscribes, and conversions, per campaign.

Comparisons and insights

Campaign-to-campaign comparisons, segment engagement insights, and plain-language performance summaries suitable for surfacing directly to a non-technical user.

Recommendations

A recommendation describes a hypothesis, a primary metric, a target asset, and a proposed change. Experiment variations (for example, subject-line or send-time A/B tests) are only generated after the user approves the recommendation — an agent should never create an experiment variation without that approval step.

Analytics is not currently exposed as MCP tools; campaign-level preflight data is available via preflight_campaign (see /mcp-tools), and full analytics are available in the ZOLLO web app.